Privacy Policy

Privacy Policy

Last updated: August 21, 2024

This Privacy Policy describes how your personal information is collected, used, and shared when you use our personalized content recommendation service (the "Service"), which is provided through both a website and a mobile application.

1. Information We Collect

We collect several different types of information for various purposes to provide and improve our Service:

1.1 Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Cookies and Usage Data
  • Payment information (processed by our payment processor)

Additionally, we offer you the option to provide the following information:

  • Gender
  • Date of birth

Please note that providing gender and date of birth information is entirely optional. You can use our Service without providing this information, but including it may help us provide more tailored content recommendations.

1.2 Usage Data

We may also collect information that your browser or device sends whenever you use our Service ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

1.3 Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

1.4 Compliance with Illinois Law

As the Service provider is based in Illinois, we comply with Illinois state laws regarding data privacy, including the Illinois Biometric Information Privacy Act (BIPA). While we do not collect biometric information as defined by BIPA, we are committed to protecting your privacy in accordance with this and other applicable Illinois laws.

2. Use of Data

We use the collected data for various purposes:

  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide personalized content recommendations using third-party AI integrations
  • To enhance the accuracy of our content recommendations, if you choose to provide optional information such as gender and date of birth
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues
  • To provide you with personalized content recommendations
  • To process your payments

4. Retention of Data

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

5. Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

6. Disclosure of Data

6.1 Legal Requirements

We may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend our rights or property
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

6.2 Service Providers

We may employ third-party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

6.2.1 Payment Processing

We use Stripe as a payment processor for handling financial transactions on our Service. When you make a payment, your payment card information is collected and processed directly by Stripe through their secure system. We do not store your full credit card information on our servers.

For more information on Stripe's privacy practices, please visit their Privacy Policy: https://stripe.com/privacy

6.2.2 Analytics

We use analytics services to monitor and analyze the use of our Service. These services may collect, retain, and use your data to help us understand how our Service is being used.

6.3 Third-Party AI Integrations

We use third-party AI services to process anonymized user data for the purpose of providing personalized content recommendations. These third-party services help us analyze user preferences and behavior patterns to improve our content recommendations.

Here's what you need to know about this process:

  1. Anonymization: Before sharing any data with these third-party AI services, we anonymize it to remove any personally identifiable information. This means that the AI services do not have access to your name, email address, or any other information that could directly identify you.
  2. Purpose of Processing: The sole purpose of this data processing is to enhance our content recommendation system. The AI services analyze patterns in anonymized user behavior and preferences to suggest content that may be of interest to you.
  3. Data Minimization: We only share the minimum amount of data necessary for the AI services to perform their content recommendation functions.
  4. No Secondary Use: Our agreements with these third-party AI service providers strictly prohibit them from using the anonymized data for any purpose other than providing content recommendations for our Service.
  5. Data Protection: While the data shared is anonymized, we still require our third-party AI service providers to maintain appropriate security measures to protect the data from unauthorized access or breaches.
  6. No Data Sales: The anonymized data shared with these AI services is not sold or rented to any other parties.
  7. Continuous Oversight: We regularly review and assess the data handling practices of these third-party AI services to ensure they align with our privacy standards and applicable regulations.

It's important to note that while we take significant measures to protect your privacy in this process, the use of these AI services may impact the content you see on our Service. If you have any questions or concerns about this process, please contact us using the information provided in the "Contact Us" section.

6.4 Illinois-Specific Disclosures

In compliance with Illinois law:

  • We do not collect, capture, purchase, receive through trade, or otherwise obtain any biometric information.
  • We do not sell, lease, trade, or otherwise profit from your personal information.
  • If we are required to disclose your personal information due to a court order or other legal process, we will notify you unless prohibited by law.

7. Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

8. Your Data Protection Rights

Depending on your location and applicable laws, you may have certain data protection rights. These may include:

  • The right to access, update or to delete the information we have about you
  • The right of rectification
  • The right to object
  • The right of restriction
  • The right to data portability
  • The right to withdraw consent

Additionally, you have the right to:

  • Opt-out of the processing of your anonymized data by our third-party AI integrations for content recommendations. Please note that opting out may affect the quality and relevance of the content recommendations you receive.
  • Update or delete any optional information you have provided, such as gender and date of birth, at any time.
  • Delete your account and associated data by accessing your Account settings page. For information on how to delete your account and associated data, please visit our Data Deletion Instructions page.

If you need assistance to exercise any of these rights, including opting out of AI-powered recommendations, updating or deleting optional information, or deleting your account, please visit your Profile dashboard or contact us using the information provided in the "Contact Us" section below.

9. Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we can take necessary actions.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. Governing Law

This Privacy Policy is governed by the laws of the State of Illinois, United States, without regard to its conflict of law provisions.

12. Service Provider Information

The Service is provided by an individual based in Illinois, USA. While we strive to protect your privacy, please be aware that using this Service means your data may be processed and stored in the United States.

For any privacy-related concerns or to exercise your rights under this policy, please contact: